Sheetz Offers GO-Tag Contactless Payment Sticker June 26, 2009 Turn any item you can put a sticker on into an incentive or loyalty rewards program stored value gift card
Sheetz Inc. will offer First Data’s GO-Tag payment technology solution, allowing award winners to make purchases by tapping their sticker on a contactless reader, and will being selling it at all of its 350 locations across the U.S. by the end of July, the company reported.
The GO-Tag solution deployed by Sheetz is configured as an open-loop, reloadable prepaid payment sticker and can be used wherever Visa payWave is accepted. For those merchant locations that do not accept contactless payments, the GO-Tag solution includes a separate magnetic-stripe Visa prepaid card, according to the company.
"We are always looking for ways to improve the in-store experience for our customers by making purchases faster and more convenient," said Louie Sheetz, executive vice president, Sheetz marketing. "This new GO-Tag technology will make things easier for customers, as well as for our store employees. We are excited to be among the first retailers to implement this system."
The GO-Tag solution offers award winners and consumers the flexibility to place the contactless payment sticker on anything they routinely carry, such as an employee badge, student ID or other personal item.
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