Incentive recipients enjoy having the option of picking up their awards at the...
The Global Reporting Initiative has issued new sustainability reporting guidance...
Workplaces this year are going to see a greater emphasis on rewards, flexibility,...
Jonathan McClellan, who worked for 10 years at BI Worldwide, has been tapped...
A new white paper from the Incentive Marketing Association defends the value...
January 23, 2012
Trends like gamification and social referrals of products and services will be two top influencers of loyalty marketing this year.
January 20, 2012
The loyalty industry conference is promised to arm attendees with actionable tools to create multichannel loyalty strategies.
January 19, 2012
Using targeted consumer incentives, Dairy Queen was able to massively grow its customer fan club and encourage customer loyalty over the long term.
December 13, 2011
Brand marketers are on the cusp of being involved in some revolutionary developments in consumer marketing. Leveraging them could lead to achieving new levels of customer loyalty.
November 02, 2011
Silverpop, a provider of email marketing and automation tools, suggests adding some new twists to traditional holiday marketing initiatives this year.
September 28, 2011
Douglas R. Conant, the just-retired CEO of Campbell Soup Co., talks engagement, leadership, and consumer loyalty in an exclusive Q&A for Incentive.
August 09, 2011
Olive Juice is an example of micro-businesses that are finding creative ways of giving back. It has partnered with Clothes4Souls, a nonprofit that distributes clothing to those in need, in a "buy one, give one" program.
June 07, 2011
Test drives incented with merchandise, gift cards, and prepaid spend cards have become a staple in consumer auto marketing.
April 21, 2011
How do the country's best and brightest marketers handle Twitter?
April 05, 2011
Fanatical devotion to social network games has not gone unnoticed by loyalty marketers.