Summer Pursuits Spark Gift Card Demand

by Melinda Ligos | May 03, 2016
One type of reward that heats up in popularity as temperatures rise is the gasoline gift card.

Fossil Group Expands Gift Card Options

by Alex Palmer | April 26, 2016
Gift cards from Fossil and its Watch Station retail brand offer incentive buyers more choice.

Stockpile Turns Gift Cards Into Investments

by Alex Palmer | April 19, 2016
Stocks can now be added to the growing list of things that gift cards can buy, courtesy of Stockpile.

Retail Gift Card Association Announces New Leadership

by Alex Palmer | April 04, 2016
RGCA has expanded to include non-retail companies.

Spafinder Launches New Wellness App

by Alex Palmer | March 28, 2016
Spafinder is taking its wellness gift card offerings a few steps further with its new Wellness 365 app.

Gift Card Provider SVM Acquires 1to1 Card

by Alex Palmer | March 21, 2016
Combination will add prepaid cards to SVM's current list of retail, dining and travel cards.

Gift Cards Most Popular Among Millennials

by Alex Palmer | February 29, 2016

A new report from The NPD Group and the Wharton School finds that gift cards are particularly popular with Millennials.

GCI Rolls Out Technology for Customizable Gift Cards and Rewards

by Alex Palmer | February 16, 2016
A new offering aims to give companies more personalized ways to reward customers or event attendees.

Paytronix Enhances Reward Program Interface, Adds New Client

by Alex Palmer | February 01, 2016

The updates are aimed at allowing marketers to both increase the number of loyalty program members they serve and increase the spending of those who are already members. 

How to Prevent Fraud in Loyalty Programs

by Mike McDonnell | January 15, 2016

Could your loyalty program be discouraging employees from using the program or turning customers away from the brands they love? A single instance of loyalty fraud just might.

Study Finds Strong Interest in Mobile Gift Cards

by Alex Palmer | January 12, 2016
Research released ahead of the holidays found that gift cards remain a strong draw for consumers. 

The Future Is Bright for Gift Card Resellers

by Andrea Doyle | January 05, 2016
Retailers are offering more ways to use digital gift cards than just printing out an email.