Research Finds Loyalty Members Want More Redemption Opportunities

by Alex Palmer | February 04, 2019
A Blackhawk Network study shows consumers want to redeem before they hit $100 in rewards.

Buyatab Announces Rebrand, Details of Annual Event

by Alex Palmer | January 25, 2019
"Buyatab Beyond" will be held in Montreal, June 17–19.

Flourish Conference to Focus on Customer Experience With Branded Currency

by Alex Palmer | January 08, 2019
Third annual event brings together experts in gift cards and beyond.

Trends Report: Gift Card Merchants Embracing Omnichannel, Aggressive Fraud Protection

by Alex Palmer | December 31, 2018
NAPCO Research findings point to opportunities for tapping into self-use purchases and improving ADA compliance.

New Study Finds Merchant Gift-Card Offerings Improving

by Alex Palmer | December 18, 2018

 Retail, health/beauty, home goods and apparel show highest increases in recipient approval.


Study: Consumers Overspend When Using Gift Cards

by Alex Palmer | December 11, 2018
First Data finds shoppers spend an average of $59 above the original value of the cards they receive.

Report: Gift Cards for Dining and Movies Are Most Favored

by Alex Palmer | November 13, 2018
Blackhawk Network report also finds strong preference for physical gift cards.

New Travel Gift Card Launches

by Alex Palmer | November 05, 2018
Context Travel's gift cards offer a new option for those looking to offer individual travel awards.

FTC: Gift Cards Growing Choice for Scammers

by Alex Palmer | October 23, 2018
Gift cards used in more than one-quarter of frauds reported to the government agency.

Report: Reward-Based Promotions Outperform Discount-Based Promotions

by Alex Palmer | October 16, 2018
Hawk Incentives/Aberdeen Group research finds rewards are more effective motivators.

InComm Report: Consumers Plan Ahead in Gift Card Purchases

by Alex Palmer | October 08, 2018
Almost three-quarters of consumers plan open-loop card purchases in advance.

How to Motivate Anyone With Gift Cards, Part 1

by Alex Palmer | September 17, 2018

Tips on how to make the most of your gift card program, from Marina Hodges, RGCA Board Chair.