Why Choice Remains Crucial for Gift Card Rewards

January 16, 2018

National Gift Card's Eric Thiegs urges the industry to continue offering a balance of gift card products and ways to deliver them.

Why Innovation Will Be Key for Gift Cards in 2018

by Alex Palmer | January 09, 2018

Why Innovation Will Be Key for Gift Cards in 2018 A Q&A with Flourish’s Holly Glowaty and Kristen Thiry Alex Palmer As we move into a new year, new things are happening in the incentive gift card segment. To help get a sense of some of the biggest issues affecting the industry, Inc

Smart Strategies for Using Gift Cards During the Holidays

by Alex Palmer | December 19, 2017
A Q&A with Stockpile's Jenny Jeansonne.

Incentive Organizations Create Fulfillment Partnership

by Alex Palmer | November 28, 2017

GC Incentives, Ovation Incentives launch strategic marketing alliance. 

How to Choose the Right Reward

by Jacilyn Bennett | October 30, 2017

New data points to importance of tailoring rewards for your incentive program.

Foot Locker Gift Card Sales Launches New Eastbay Gift Card

by Alex Palmer | October 24, 2017

The largest retailer of athletic footwear and apparel is now available to the incentive market.

Hawk Incentives Launches Mastercard Gift Card for Mobile Wallet

by Alex Palmer | September 29, 2017

The first virtual Mastercard incentive gift cards for mobile wallets create an "omnichannel" reward.

Research Finds Growing Gift Card Market

by Alex Palmer | September 06, 2017

71 percent of mid-sized companies say B2B gift cards spending is increasing.

Blackhawk Network Acquires CashStar

by Alex Palmer | August 30, 2017

The $175 million deal further expands the financial technology company's gift card footprint.

American Express Sells Prepaid Card Business to InComm

by Alex Palmer | August 29, 2017

The prepaid solutions provider will be exclusive distributor of B2B rewards and incentive cards for AmEx cards.

GC Incentives Spotlights How Digital Gift Cards Cut Costs

by Alex Palmer | August 15, 2017

Incentive firm showcases GiftPass and GiftTokens in new report.