IRF Survey: Majority of Companies Expect Gift Card Spend to Rise

by Alex Palmer | March 19, 2018
But large segments remain unaware of incentive industry's offerings.

Gift Cards' Promotional Potential

by Alex Palmer | March 06, 2018

A conversation with GC Incentives' Cindy Mielke.

GC Incentives: Turn Tax Cuts Into Gift Cards

by Alex Palmer | February 20, 2018

Incentive house gifts every one of its workers a $250 gift card, and suggests other organizations follow suit.

New Guide Offers Up Reward Card Tips

by Alex Palmer | February 07, 2018
White paper provides seven strategies to boost gift card ROI.

Why Choice Remains Crucial for Gift Card Rewards

January 16, 2018

National Gift Card's Eric Thiegs urges the industry to continue offering a balance of gift card products and ways to deliver them.

Why Innovation Will Be Key for Gift Cards in 2018

by Alex Palmer | January 09, 2018

Why Innovation Will Be Key for Gift Cards in 2018 A Q&A with Flourish’s Holly Glowaty and Kristen Thiry Alex Palmer As we move into a new year, new things are happening in the incentive gift card segment. To help get a sense of some of the biggest issues affecting the industry, Inc

Smart Strategies for Using Gift Cards During the Holidays

by Alex Palmer | December 19, 2017
A Q&A with Stockpile's Jenny Jeansonne.

Incentive Organizations Create Fulfillment Partnership

by Alex Palmer | November 28, 2017

GC Incentives, Ovation Incentives launch strategic marketing alliance. 

How to Choose the Right Reward

by Jacilyn Bennett | October 30, 2017

New data points to importance of tailoring rewards for your incentive program.

Foot Locker Gift Card Sales Launches New Eastbay Gift Card

by Alex Palmer | October 24, 2017

The largest retailer of athletic footwear and apparel is now available to the incentive market.