January 20, 2012
The industry group Loyalty 360 will host its 5th Annual Loyalty Expo (Loyalty Expo 2012) March 18-20 at the Rosen Shingle Creek hotel in Orlando. The three-day conference will bring together marketing leaders to explore how today’s most innovative brands are creating customer-centric organizations. More than 500 executives from leading companies worldwide are expected to attend. 

“Loyalty marketing today has less to do with providing customers with cost savings and cheap offers, but everything to do with building long-term relationships with them,” says Mark Johnson, CEO of Loyalty 360. “Loyalty Expo is dedicated to arming attendees with actionable tools and insights to create multichannel loyalty strategies that impact the bottom line.”

Over three days of networking, keynotes, and interactive sessions, attendees will learn how to:

- Engage the hearts and minds of today’s customers
- Optimize loyalty programs to drive sustainable business results
- Align marketing strategy and customer experience
- Leverage influential customers and social media feedback

Sessions recently announced for Loyalty Expo 2012 include:

- Loyalty Program Optimization: 
Presented by PricewaterhouseCoopers

- Engaging Customers through Relevant Channels: Presented by Sears Holdings
- Beyond the Demographic Group: Using Technology to Build Smarter Customer Segmentation that Leads to Better Retention and Returns: Presented by Buxton Analytics, the Body Shop, and Crate and Barrel
- Do You Really Need a Loyalty Program: Presented by Golfsmith
- Transforming the Customer Service Experience with Behavioral Analytics: Presented by Mattersight & Vangent

- The Spillover Effect – Driving Customer Loyalty through Employee Engagement: Presented by Nicor National and Dr. Gary Rhoads, professor of marketing at Brigham Young University
- Philosophy on Loyalty: Essential at the Confluence of Mobile, Hyperlocal, and Daily Deals: Presented by Valpak and Pluris Marketing

More information is available at www.loyaltyexpo.com.