Customer Retention, Engagement Remain Top Challenges for 2012

Trends like gamification and social referrals of products and services will be two top influencers of loyalty marketing this year.

Service Awards Boost Newly Merged Snyder's-Lance

One of the first challenges for the new company was to integrate its recognition program.

Case Study: Dairy Queen Uses Social Incentives to Boost Fanbase

Using targeted consumer incentives, Dairy Queen was able to massively grow its customer fan club and...

U.S. Travel Association Launches 'Vote Travel' Campaign for 2012 Election

The U.S. Travel Association has launched a year-long initiative intended to raise the travel industr...

Callaway Introduces HEX Black Tour Golf Ball

The HEX Black Tour is a one-size-fits-all ball combining distance while driving with short-range acc...

Maglite Offers XL50 Flashlight

Maglite's next-generation palm-sized flashlights offer high power and rugged construction

Macy's to Begin Recycling Gift Cards

Macy's new partnership with Earthworks System will make it the first department store chain to offer a recyclable gift card program.

Wine Enthusiast Joins CashStar Network

Wine Enthusiast has joined the CashStar network, putting it in the company of the more than 250 brands available to CashStar recipients.

A Masterful Performance

Aspen Marketing Services created a sales training incentive for mobile handset maker Motorola took the top spot in the First Annual Motivation Masters Awards.