by Leo Jakobson | June 22, 2017

When the W Las Vegas opened in what had been the Lux tower of the SLS Las Vegas at the north end of the Strip in December 2016, the design-focused luxury brand had renovated its lobby and nearly 300 Philippe Starck-designed guest rooms, and imported W Hotels' Whatever/Whenever service philosophy. According to Christopher Baran, the vice president of sales and marketing for the property, it had also created a boutique enclave that he says is perfect for incentives, product launches, and groups from publicity-shy industries such as pharmaceutical.

"We've been doing very well in the incentive market," he says. "We have over 100 suites within the hotel, and over 75 doubles Especially for that high-end incentive that doesn't want to be on the radar, it's a nice mix."

In fact, privacy was built into the W Las Vegas' design from the start, Baran notes. That includes a "secret entrance" -- including a private drive that can handle a full-size bus -- that separates the W from the SLS and provides what he says is "the kind of exclusivity that W brings, the coolness that W brings."

Taking up an entire tower rather than a block of floors more common to the hotel-within-a-hotel blueprint, and topped by a guests-only rooftop pool above three floors of event space -- at 15,000 square feet, the brand's largest -- means that guests of the W Las Vegas don't have to mix with others. This also explains why the property not only accepts full buyouts, it actually encourages them.

That's a rarity in Las Vegas, but not unheard of. The 424-room Four Seasons property atop the Mandalay Bay Resort and Casino offers buyout, but only during a few months of the year.

"We have the autonomy of all 289 keys including our high roller suites, our double rooms, the spa facilities are located in our tower," Baran says. "That is all exclusive for a buyout. We have the ability to say if you want to own this, have total autonomy from start to finish, it is completely yours and we can guarantee it. Extended hours, team night, whatever you want."

That said, the W is connected to the SLS Las Vegas, so attendees and planners have access to 30,000 of its 80,000 square feet of meeting and event space, half dozen day and nightclubs, casino, and restaurants including Bazaar Meat by José Andrés, Katsuya, and Umami Burger.