by Matt Alderton | October 09, 2014
Sir Richard Branson's new hotel venture, Virgin Hotels, has officially launched its website and will open its first hotel in the Windy City in January 2015, it announced yesterday. The hotel, Virgin Hotels Chicago, is currently accepting reservations for stays starting Jan. 15, 2015.

"Our goal in the creation of Virgin Hotel's website was to clearly differentiate the entire experience from what typical hotel websites have been offering up, while also improving upon ease of use," said Doug Carrillo, vice president of sales and marketing for Virgin Hotels. "Guests will no longer have to sift through unnecessary or irrelevant information. The site will show exactly what guests want to know and helps them find it effortlessly."

Along with its website, Virgin Hotels has released an animated video showcasing its offerings. Highlights include:

•  Free Wi-Fi with no bandwidth restrictions, street level minibar pricing, and no hidden fees at checkout.
• A pied-a-terre style room that's divided into two chambers allowing for maximum privacy and function.
• An app that controls the room environment, entertainment, service, and check-in/out.
• Chamber amenities that cater to the female business traveler.

"The video goes beyond just a tour of the two chamber concept, it's our anthem for rebellion in the name of the guest," Carrillo continued. "For too long, guests have put up with hidden or absurd fees for common services, outrageous minibar prices, and slow Wi-Fi at ridiculous prices. And they've settled for a room that's focused on form, rather than function. Virgin Hotels is here to change that and set a new standard."

Virgin Hotels Chicago will be located in Chicago's Loop business district. It will offer 250 guest rooms, 40 one-bedroom suites, and two rock star suites. Additionally, it will feature meeting spaces, restaurants, lounges, and other public areas.

Although Chicago will be Virgin's first outpost, other hotels are currently in development in New York and Nashville.