by Matt Alderton | May 18, 2015
Starwood Hotels & Resorts Worldwide will bring its The Luxury Collection brand to Chicago this fall, it announced last week.

The hotel will replace the property now known as Conrad Chicago, which will be renovated, converted, and reopened under a new, as of yet undisclosed name.

"Starwood is keenly focused on accelerating the pace of our growth. Conversion opportunities, where we can bring existing hotel properties into the Starwood system, are a particularly compelling part of our strategy to expand the potential of our world-class brands," Starwood CEO Adam Aron said in a statement.

Located on Rush Street, adjacent to Chicago's Magnificent Mile shopping district, the current Conrad Chicago has 312 guest rooms and approximately 15,000 square feet of meeting space.

"We are delighted to debut The Luxury Collection in Chicago in this ideal downtown location, as we continue to seek out opportunities to grow the brand in premium markets around the world," said Hoyt H. Harper II, global brand leader, The Luxury Collection Hotels & Resorts. "This hotel will deliver impeccable service and modern sophistication to the new generation of luxury travelers near the Windy City's best shopping, dining, and attractions."

The Luxury Collection is a collection of independent luxury hotels and resorts. It currently has more than 90 members in 35 countries, including 16 in North America.