Hotelier Sam Nazarian's company, Los Angeles-based SBE Entertainment Group, has been selected to manage New York's iconic Martha Washington Hotel, it announced this week. Currently undergoing a complete redesign, the property will re-emerge in early 2016 as The Redbury Hotel New York.
Located in New York's up-and-coming NoMad neighborhood, the 256-room hotel will feature an interior design masterminded by acclaimed photographer and art director Matthew Rolston. It will be SBE's third and largest Redbury, joining sister properties in Los Angeles and Miami.
"We have had exceptional success with both Hollywood and South Beach and the artistic community in the emerging NoMad neighborhood will provide the ideal backdrop for The Redbury's introduction to New York City," said Nazarian, whose SLS Hotels brand also will debut in New York next year. "The Redbury brand heritage is dictated by the cultural pulse of the city around it. SBE and Matthew Rolston have a deep and long-standing relationship and we are thrilled to be working together on this next journey as we continue to grow our long-term hospitality plans."
The Martha Washington was built in 1903 as an all-women's residence. Hotelier Ed Scheetz rebranded the former King & Grove hotel under its original name last September, and the hotel subsequently completed a $30 million renovation in March prior to being acquired by current owner CIM Group. A new restaurant, Marta, created by restaurateur Danny Meyer's Union Square Hospitality Group, opened as part of the renovation and will remain in the hotel.