Starwood Hotels and Resorts Worldwide is betting big on Vegas: The company announced today that it has signed the SLS Las Vegas in what represents the single largest addition of rooms to its portfolio in North America since the Great Recession.
The Philippe Starck-designed SLS opened on the Las Vegas Strip in 2014. Owned by Las Vegas Resort Holdings, it comprises 1,613 guest rooms across three separate hotel towers. Upon joining Starwood, the three towers will become a dual-branded property. The 289-room LUX Tower will be converted to a W Hotel following a renovation in 2016, while the remaining two towers will join Starwood's recently launched Tribute Portfolio. The former will operate as the W Las Vegas and the latter as SLS Las Vegas, a Tribute Portfolio Resort.
"SLS Las Vegas, with some 1,600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing," Starwood Interim CEO Adam Aron said in a statement. "This is a perfect example of what Tribute Portfolio was designed to do -- bring the power of Starwood to great independent hotels, while giving our Starwood Preferred Guest members and global guests more access to sought after destinations around the world. It also allows us to debut our iconic W brand on the world famous Las Vegas Strip, an incomparable stage for the dynamic energy and vibrant scene of W Hotels."
In addition to its extensive accommodations, SLS Las Vegas offers eight restaurants, three nightlife and entertainment venues, two pools, a 54,000-square-foot casino, and 80,000 square feet of indoor and outdoor meeting space.
"Everything is bigger in Vegas, and SLS Las Vegas is no exception," said Scott Kreeger, SLS Las Vegas's president and chief operating officer, who will continue to manage the SLS Las Vegas towers while Starwood manages the W. "We look forward to partnering with Starwood to soon debut the W brand, a terrific complement to the SLS and a fabulous addition to the Las Vegas Strip."