Addicted to House of Cards? Can't get enough Orange is the New Black? Dying to binge-watch Unbreakable Kimmy Schmidt? Marriott Hotels has you covered: The flagship brand of Marriott International today announced a new partnership with Netflix that will make it the first hotel brand to offer Netflix on guest room TVs.
Instead of using their mobile devices, the partnership ensures that Marriott guests can subscribe to Netflix or sign into their existing accounts for wide-screen viewing on HDTVs.
"Our members tell us they want to watch Netflix anytime, in any place where they have an Internet connection," said Bill Holmes, global head of business development, Netflix. "Through our partnership with Marriott, they'll get to watch their favorite movies, TV shows, and Netflix originals on big screens just like they do at home."
Netflix is currently available at six properties -- New York Marriott East Side, San Jose Marriott, Princeton Marriott, Newport Marriott, Dallas/Fort Worth Marriott Solana, and Bethesda Marriott Suites -- and will expand to six more this summer: Marriott Marquis Washington, DC; San Francisco Marriott Marquis; Atlanta Marriott Marquis; Dayton Marriott; San Juan Marriott Resort & Stellaris Casino; and Anaheim Marriott.
Marriott plans to expand Netflix to 100 properties by the end of 2015, and to nearly all of its more than 300 U.S. properties by the end of 2016. Eventually, other Marriott International brands also will offer Netflix.
"Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation," said Matthew Carroll, vice president brand management, Marriott Hotels. "Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry's first rollout of Netflix a priority."