by Matt Alderton | October 29, 2012
In response to the growing demand for healthy travel options, InterContinental Hotels Group (IHG) is launching a new hotel brand that's focused on health and wellness, it announced last week.

Called EVEN Hotels, the new brand will address guest wellness in four different areas: food, work, exercise and rest.

"This is another important first for IHG," said IHG CEO Richard Solomons. "By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest who's looking for hotels with an intrinsic focus on wellness."

The first property to sign onto the EVEN Hotels brand is located in New York City. Scheduled to open in late 2014, it will feature 230 guest rooms, dedicated meeting areas, and indoor and outdoor exercise and eating spaces.

"New York City is a key part of EVEN Hotels' distribution strategy and provides strong market exposure to healthier minded people both living and traveling to New York City, looking for a holistic wellness hotel experience," said Kirk Kinsell, president, the Americas, IHG.

IHG expects to sign 100 EVEN Hotels in the United States in the next five years in markets such as New York, San Francisco and Washington, D.C. Additional locations will be announced over the next few months, and the first EVEN hotel could open as early as 2013.