share
by Matt Alderton | October 26, 2015
Sometimes, you're too hungry -- or, let's face it, too hungover -- to speak. On those occasions, the Aloft Hotels has you covered: The brand has launched a new program whereby hotel guests can order room service by texting a string of emoji to the hotel's front desk.

Called Aloft TiGi (short for "Text it. Get it."), the new service is the world's first emoji-only room service menu. Initially, it includes six specialty kits containing items that can easily be conveyed via emoji. To order, guests simply text the corresponding emoji from the in-room "Aloft TiGi Emoji Room Service Menu" to the hotel's dedicated TiGi number. The hotel then confirms the order via text and delivers it.

Sample kits include "The Re:Fresh," which contains toothpaste, toothbrush, razor, shaving cream, and deodorant; "The Hangover," which contains two bottles of Vitaminwater, Advil, and two bananas; and "The Munchies," which contains Coca-Cola, Doritos, Snickers, and chocolate brownies. Guests can order The Re:Fresh by texting the bathtub, scalp massage, and shower emoji; The Hangover by texting the water, pill, and banana emoji; and The Munchies by texting the candybar, lollipop, and cookie emoji.

Kits start at $10 and are included in guests' final checkout bills.

"At Aloft, we're always looking for ways to shake up the hotel stay," said Paige Francis, vice president of global brand management for specialty select brands at Starwood Hotels & Resorts Worldwide. "We look to consumer behavior and think about how to integrate these trends into the Aloft experience. The rise of emoji was a logical next step, the perfect new wave of guest communications."

Aloft currently is piloting TiGi at New York's Aloft Manhattan Downtown - Financial District but plans to roll it out subsequently across the United States, Europe, and Asia.