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by Matt Alderton | February 05, 2015
Destination management company ACCESS Destination Services has revamped its branding in order to emphasize not only what it does, but also why it does it, it announced today.

The new branding, which includes a new website, logo, and digital media campaign, revolves around an updated brand promise: "To inspire people through shared experiences."

"Meetings and events are meant to be shared experiences. Understanding the importance and motivational power of shared experiences is what drives value to our industry," ACCESS CEO Chris Lee said in a statement. "This new brand promise better conveys our commitment to creating shared experiences that bring people together and drive organizational success."

For more information, read the company's announcement on its blog.