by Matt Alderton | November 11, 2015
Rail developer All Aboard Florida will commence service aboard Florida's first high-speed intercity train in mid-2017, it announced this week. Called Brightline, the highly anticipated express train service will connect South and Central Florida across a 235-mile route with stops in Orlando, West Palm Beach, Fort Lauderdale, and Miami.

"With the introduction of Brightline, we set out to reinvent what traveling by train can mean in America, making it a forward-leaning solution that is a smarter alternative to more cars on crowded roads," said Michael Reininger, president of All Aboard Florida. "Brightline is built to be an intuitive transportation option aligned with the emerging preferences of our customers for mass transit solutions and keyed to providing access to the primary destinations of Florida's residents and visitors alike … We've blended train travel and hospitality, creating a new and innovative travel experience focused on providing customer service that extends well beyond the trains and stations."

Brightline's branding, trains, and stations are being designed by architect David Rockwell and his firm, the Rockwell Group.

"We're thrilled to be working with All Aboard Florida on the creation of Brightline," Rockwell said. "The project provided us with a wonderful and rare opportunity to combine deep ethnographic research with our extensive hospitality experience to re-envision train travel. We believe that our holistic and collaborative approach will result in an entirely new travel experience that is welcoming, comfortable, fun, and seamless from departure to arrival."

Brightline trains' passenger cars will be adorned in a spectrum of five colors -- red, orange, green, blue, and pink -- and will be led by yellow locomotives.

"Typically, trains have been one color, either gray or silver, and tend to blend into the background," Reininger said. "As our trains pull into the stations, their colorful entry will be another way that Brightline takes the gray out of travel."

Trains will make the trip from Orlando to Miami in three hours, which is faster than the trip would take by car and comparable to total air-travel time.

Concluded Reininger, "We are setting the expectation of what we are going to deliver, which will be smart travel with purposeful design."