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by Matt Alderton | February 25, 2015
Starwood Hotels & Resorts Worldwide has formed a strategic partnership with popular rideshare service Uber, it announced today. Through the partnership, members of Starwood's Starwood Preferred Guest (SPG) loyalty program will be able to earn Starpoints during any Uber ride in any destination around the world.

"This new partnership with Uber accelerates our SPG members' drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences," Starwood CEO Adam Aron said in a statement. "It is especially satisfying for us at Starwood to be partnering with a cutting-edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionized transportation for the better."

To earn Starpoints through Uber, SPG members must first link their SPG and Uber accounts at spg.com/uber, then complete at least one qualifying stay in the calendar year at any Starwood hotel worldwide. After that, SPG members using Uber will receive one Starpoint per $1 spent with Uber, plus two to four bonus Starpoints per $1 spent during their stay at a Starwood property.

"When we looked at how to make the Uber experience even better for our millions of riders worldwide, a partnership with Starwood was a natural fit. There's a Starwood property in the majority of the 291 cities where Uber operates," said Travis Kalanick, CEO of Uber. "With this first-of-its-kind partnership, SPG members can now get an extra reward for taking an Uber anytime anywhere."