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by Matt Alderton | December 15, 2015
More than half of airline passengers say they would be "moderately" to "extremely" likely to consider paying another passenger to swap for a better seat on a flight that's 3.5 hours or longer, and 20 percent say they'd be willing to be paid to swap for a less desirable seat.

That's according to a survey by Seateroo, a new app whose goal is to bring the sharing economy to air travel. Launching in January 2016, it will create an online marketplace where ticketed passengers can swap seats with one another. Using the app, for example, a passenger with a middle seat will be able to pay another passenger for their window seat.

According to the app's developers, the survey proves there is demand for Seateroo's service.

Aaid Seateroo Founder and President Brad Pursel, "The survey results suggest that air passengers may be able to solve some of the biggest complaints about air travel, including a limited inventory of comfortable seats, crowded flights, annoying passenger behavior, and high airfare costs."