The municipality of Monaco was transformed nearly 151 years ago in April 1863 with the opening of the Casino de Monte-Carlo and the founding of the Monte-Carlo Société des Bains de Mer (SBM), which soon constructed the Hôtel de Paris Monte-Carlo. Today, SBM continues to dominate the principality’s tourism infrastructure, running all five of its casinos, four hotels, and more than 30 restaurants, bars, and sporting facilities. Its 834-room portfolio includes the flagship Hôtel de Paris Monte-Carlo; the Hôtel Hermitage Monte-Carlo; the Monte-Carlo Bay Hotel & Resort; and the Monte-Carlo Beach Hotel; as well as the world’s largest hotel wine cellar, with room for up to 40, inside the Hôtel de Paris.
SBM is especially focused on working with incentive groups. Together with the Monaco Government Tourist Office, it offers dollar-denominated group pricing, keeping exchange rate concerns to a minimum. Groups are encouraged to relax in one of its three spas, take private cooking lessons, compete in beach volleyball tournaments, or even take part in a sailing regatta. Buyouts are also available for groups at the Monte-Carlo Bay Hotel & Resort or the Monte-Carlo Beach Hotel.
Like SBM, the Monaco Government Tourist Office is also focused on attracting more incentive business in 2014 and beyond. Last October, the tourism organization debuted a brand-new marketing campaign, whose main slogan is “Choose Monaco, and harness the expertise that will make your event a success.”