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by Deanna Ting | March 31, 2014
Hotel representation company LWH Hotels, a collection of 200 independently owned-and-operated boutique hotels in 23 countries worldwide, today announced that it has rebranded itself as L.E. Hotels.

"Business travelers and consumers alike are looking for a more personalized experience during their hotel stays," said Efrem Harkham, Founder and Chairman of L.E. Hotels. "I am proud that L.E. Hotels' services offer member properties the ability to tailor visitor experiences to each guest and provide valued resources for property owners seeking this streamlined personalized attention."

Charles Harris, vice president of marketing for Los Angeles-based Luxe Hotels, which has three properties represented by L.E. Hotels, said that the rebranding will be a benefit for meeting and incentive planners. "It should be much easier for planners now to book with us now that our GDS code, LE, matches."

Properties that are a part of the L.E. Hotels collection include the Luxe Sunset Boulevard Hotel in Los Angeles; the Dylan Hotel in New York City; the Sapporo Grand Hotel in Hokkaido, Japan; and the St. Gotthard Hotel in Zurich, Switzerland.