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by Matt Alderton | February 26, 2015
Hotels continue to experience positive growth in a key metric, average daily rate (ADR), according to hotel consultancy TravelClick, which today published its February 2015 TravelClick North American Hospitality Review, showing a 4.7 percent increase in ADR and a 1.8 percent increase in reserved occupancy for the next 12 months -- despite slowing group sales.

"As travelers deal with the deep freeze of the winter months, hoteliers come to rely on ADR to drive hotel performance and sustain positive revenue per available room (RevPAR)," John Hach, TravelClick's senior vice president of global product management, said in a statement. "Looking ahead, the pace of group bookings in Q2 shows a decline; however, we are not overly concerned, as most market segments remain relatively strong."

Group occupancy for the next 12 months currently is up 1.6 percent from the same time last year, while group ADR is up 3.4 percent.