by Matt Alderton | September 17, 2014
Businesses and meeting planners alike recognize the importance of the Hispanic market in the United States. Hoteliers, however, are equally focused on the Hispanic market outside the United States. Case in point: Hilton Worldwide, which yesterday announced plans to open nearly 40 new hotels and resorts in Latin America by the end of 2016, growing its portfolio in the region by approximately 60 percent within the next two years.

As of the second quarter of 2014, Hilton Worldwide had nearly 12,000 guest rooms at 62 hotels and resorts in Latin America. The company's development pipeline will bring those numbers to approximately 18,000 guest rooms and 105 properties.

Growth will occur across Hilton's brand portfolio, but will be concentrated in its Hampton Hotels and Hilton Garden Inn brands, which together represent approximately 75 percent of the company's Latin America development pipeline.

Hilton's specific development plans include Hampton hotels in Colombia, Mexico, and Peru; Hilton Garden Inn properties in Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Peru, and Uruguay; Hilton Hotels & Resorts projects in Argentina, Brazil, Panama, and Mexico; DoubleTree hotels in Chile and Mexico; and Conrad Hotels & Resorts properties in Colombia.

"Hilton Worldwide continues experiencing a period of remarkable global growth -- as one of the industry's largest and fastest growing hospitality companies. Latin America is a dominant player in this growth and we are committed to continuing this trend in the region," Tom Potter, Hilton Worldwide's senior vice president, Caribbean, Mexico, and Latin America, said in a statement. "With stable and growing economies, Latin America affords tremendous opportunities and we have the right team in place to continue introducing the right brands to target markets with significant potential for growth."