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by Matt Alderton | May 12, 2015
To further reduce its environmental impact, Hilton Worldwide has established an initial three-year partnership with the World Wildlife Fund (WWF), which will work with the hotelier to make its properties more sustainable, it announced today.

"In our business it is critical that we consider the long-term impact of our operations coupled with the natural resources needed to operate our hotels and serve guests around the world," said Jennifer Silberman, vice president, corporate responsibility for Hilton Worldwide. "Collaborating with WWF will enable us to analyze and monitor our operations as well as develop practical, scalable, and impactful solutions that we can integrate into our hotel operations and guest experiences contributing to positive changes for the environment."

Specifically, Hilton and WWF will collaborate on:

• Developing a multiyear water stewardship strategy;
• Expanding Hilton's sustainable seafood efforts globally;
• Reducing food waste within the company's operations and supply chain;
• Leveraging LightStay, Hilton's proprietary environmental performance measurement and reporting platform; and,
• Accelerating the adoption of renewable energy.

"WWF is working with Hilton Worldwide to improve business practices on seafood sustainability, water management, renewable energy, and food waste to reduce the environmental footprint of the company's global operations," said Suzanne Apple, senior vice president, private sector engagement, WWF. "We hope that our work together will positively influence Hilton's value chain, and we believe it could inspire others in the hospitality industry to advance their own efforts."