Hard Rock International will say "Guten tag!" to Germany in 2020, according to the company, which announced plans this week to open a its first German hotel in Berlin, honoring the city's musical past in the area's Mitte district.
Located adjacent to Checkpoint Charlie (pictured), the best-known Berlin Wall crossing point between East Berlin and West Berlin during the Cold War, the Hard Rock Hotel Berlin Checkpoint Charlie will be part of a multi-use project including retail spaces, offices, residences, and a curated exhibition space commemorating Checkpoint Charlie's history and symbolism. It will have 372 guest rooms, a rooftop pool and lounge, a Hard Rock Café, a workout facility, a spa, and nearly 3,200 square feet of meeting space.
Like all Hard Rock properties, the hotel also will have a curated collection of music memorabilia, including a section of the original Berlin wall that will be relocated from where it currently resides at the Hard Rock Café Orlando at Universal's CityWalk.
"Hard Rock is pleased to announce our first hotel in Germany. The location at Checkpoint Charlie -- where East met West -- is symbolic of much that is right in the world and aligns well with the values and visions of our brand," said Hard Rock International CEO Hamish Dodds. "For 45 years Hard Rock has championed democratic values, including mottos such as 'Love All Serve All' and 'Take Time to Be Kind.' We look forward to bringing both mottos to life for our new friends in Berlin through music, design, and service."