by Matt Alderton | May 14, 2014

In support of its ambitious tourism goal
to become the world’s most visited city, Dubai’s Department of Tourism and Commerce Marketing (DTCM) has launched a new destination brand and logo, it announced yesterday.


The logo, which features the word "Dubai" written in both the Arabian and Roman alphabets, was designed to reflect the city’s multiculturalism and will be used by all government agencies to ensure that Dubai speaks with "one voice" to both citizens and visitors.


"The objective behind the launch of the unified brand for Dubai is part of the unified marketing efforts of the city under one name and one identity -- Dubai," DTCM Director General Helal Almarri said in a statement. "The new brand is based on the proposition that Dubai is a city where remarkable things happen … All of the achievements and superlatives have improved Dubai’s standing as a world leading city and make up the foundation of the brand. The name of Dubai is representative of everything that the Emirate stands for. Implementing the new brand across every touch point will make it easy for the whole world to recognize Dubai, which in turn will enhance promotional activities, especially for upcoming events like Expo 2020."