share
by Matt Alderton | March 10, 2015
Yesterday, Apple CEO Tim Cook unveiled the newest piece of must-have candy for gadget gurus and tech enthusiasts: the company's highly anticipated Apple Watch. Apple's first trendsetting foray into wearable technology is more than just a pretty piece of jewelry, however. It's also a useful tool for meeting planners, attendees, and other business travelers, thanks to a special app created for Apple Watch by Starwood Hotels & Resorts Worldwide.

Introduced during Apple's "Spring Forward" event, Starwood's "SPG App" allows members of the company's Starwood Preferred Guest (SPG) loyalty program to check their points balance, view their reservation details, check in to their hotel and -- thanks to keyless technology -- unlock their guest room, all from their wrist.

"In a mobile world, people increasingly expect their technology to help them do whatever they need to do on the spot. Apple Watch allows us to engage with our guests in the moment like never before with a glance at their wrist," Starwood said in a statement. "The SPG App for Apple Watch is designed to respond to the in-stay needs of our guests from mobile check in, to opening their guest room door, to providing information like the hotel address, room number, confirmation numbers, directions, and SPG account information. Starwood is committed to marrying high-tech and high-touch, which means exploring and testing new ways to personalize the hotel experience, and we're excited to be one of the first apps for Apple Watch when it becomes available."

Apple Watch will be available for pre-order beginning April 9, and will begin shipping on April 24. It comes in three customizable versions and will retail for between $349 and, for an 18-karat gold version, upwards of $10,000.