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by Matt Alderton | November 19, 2014
Multi-event apps will be all the rage in 2015 as large organizations consolidate their travel and meetings departments, work to control spend, and more strategically use assets and resources, predicts event app company QuickMobile, which has announced the release of its second annual white paper predicting what trends will drive mobile event apps in the year ahead.

Titled "7 Predictions for the Mobile Event App Industry in 2015," the paper forecasts that enterprise meetings will push the "app" envelope in 2015. Because large corporations are leading the way in adoption of strategic meetings management programs (SMMPs), as well as "mobile-first" operational strategies, they will be the first to seek multi-event app platforms, it suggests.

"Due to these shifts in operations and financial management -- among other forces -- we are on the verge of a perfect growth scenario for mobile event apps," said QuickMobile Chief Marketing Officer Robin Jones. "As one example, the multi-event app platform gives organizations the economies of scale and cost effectiveness they're seeking to deploy mobile apps for all their meeting types and locations."

The movement towards a single, enterprise-grade mobile app platform will make apps more common at smaller meetings, including those with less than 100 people, QuickMobile predicts.

"Mobile event apps are nowhere near mainstream, and there are literally millions of events taking place without a mobile app, in many cases because the technology is not easily accessible," Jones said. "As more event planners, organizers, and attendees grow accustomed to using apps at high-profile meetings, they will demand the technology for all size events. With a multi-event app platform, it will actually be easier to plan, manage, and execute a meeting with an app than without one."

In addition to its own seven predictions, QuickMobile invited industry influencers to provide their thoughts on how technology will impact meetings and events in 2015. As a result, the paper includes more than 25 predictions from industry experts, including Ruud Janssen, co-founder of The Event Model Generation; David Lutz, managing director of Velvet Chainsaw Consulting; Jason Paganessi, vice president of business innovation at the Professional Convention Management Association (PCMA); Maarten Vanneste, president of the Meeting Design Institute; Carina Bauer, CEO of the IMEX Group; Michelle Bruno of Bruno Group Signature Events; Corbin Ball, president of Corbin Ball Associates; and Joe English, an event futurist.

To download a complimentary copy of the "7 Predictions" white paper, visit www.quickmobile.com.