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by Matt Alderton | October 13, 2014
The new version of its mobile app allows guests to not only check in and check out with their smartphone, but also initiate real-time service requests, including food and beverage ordering, shoeshines, and turndown service, The Ritz-Carlton Hotel Company recently announced.

The Ritz-Carlton app initially was launched in 2012. In addition to real-time service requests, the new version includes rewards account review, folio review, and access to local content, concierge tips, and hotel offers.

As of Oct. 1, it also includes a new shareable "Travel Poster" feature, where guests can curate their own travel images with special filters, titles, and stamps to turn their memories into retro-style travel posters that they can share on social media.

"The Ritz-Carlton is known for one-to-one personalized service, and the development of our app enables us to deliver that service efficiently, and also dedicate additional time to anticipate guest needs that are often unexpressed and attend to the all-important details," Ed French, chief sales and marketing officer for The Ritz-Carlton, said in a statement. "We also placed great importance on extending our travel knowledge and expertise to users to ensure we are launching an app they will find worth keeping on their device beyond a stay at one of our hotels. An abundance of travel tips and recommendations are also available for each destination where we have a hotel."

The next iteration of The Ritz-Carlton app likely will include poolside food and beverage ordering.

"We are already piloting the next phase of app service features at The Ritz-Carlton, Naples, with poolside food and beverage orders available at the Florida resort," French continued. "Now, instead of calling over a Ritz-Carlton lady or gentleman to take your order, you can simply tap in your request, and we'll start making your drink and head your way. Reducing three trips between you and the bar to execute that order to a single trip both gets your order to you faster, and leaves us more time to engage and focus on your total experience."

The Ritz-Carlton app is available for download at www.ritzcarlton.com/app.