by Deanna Ting | December 01, 2015

This year, we've selected 15 entries for Incentive's annual Motivation Masters Awards in three different categories: sales incentives; channel and dealer sales programs; and broader engagement, loyalty, and recognition programs. These annual awards celebrate the best, most effective, and most creative incentive and engagement programs of the year. More in-depth profiles of all the finalists can be found at We'll announce the winners and the Grand Motivation Master in our upcoming January/February 2016 issue.


Company: Incentive Solutions/Loyaltyworks 
Date:  August 2010 to August 2015

When Atlanta-based Incentive Solutions (IS) purchased Loyaltyworks at the peak of the recession in 2009, there were a number of obstacles to overcome in merging the two companies. To face these challenges head on, IS decided to create the Employing Excellence Employee Incentive and Wellness Program, which sought to create a new work culture for both organizations that would promote and reward positive behavior, encourage recognition, reduce employee turnover, and turn losses into profits, to name a few goals.

Company: Legend Brands
Date: Jan. 1, 2014 to July 29, 2015

Burlington, WA-based Legend Brands, a provider of equipment, accessories and chemicals for professional cleaning, facility maintenance, portable environmental control, fire remediation and water damage restoration, was looking for a way to differentiate the value of its products and reward its loyal customers. So it reached out to Loyaltyworks to develop the Legend Rewards loyalty program for its end-customers, tailoring Loyaltyworks' QuickPoints system.
Company: Astellas Pharma Poland
Date: Sept. 8 to 12, 2014

This pharmaceutical company based in Warsaw, Poland, turned to ICP Group S.A. for help in putting together a rewarding five-day incentive travel program called "Croatia Under the Pirate Flag" for 180 of its top employees. Inspired by the tales of pirates and the camaraderie and teamwork exemplified by (fictional) pirate crews, Astellas' incentive program was crafted in such a way as to unify the company to overcome any challenges or obstacles.


Company: Allergan
Date: Jan. 1, 2014 to Jan. 31, 2015

When Irvine, CA-based Allergan needed to improve upon its already historic sales growth - and reach an ROI ratio greater than 3 to 1 -it worked with Maritz Motivation Solutions to come up with a strategic plan that would drive sales and provide flexibility for physician partners in a highly regulated market that essentially bans rewrards.

Company: The Coca-Cola Company
Date: April 1, 2009 to Aug. 20, 2015

Coca-Cola's North America Rewards program was designed to be a one-stop shop for everything related to rewards, recognition, and increasing sales. As part of the company's 2020 Vision plan, BI WORLDWIDE worked with Coca-Cola to create an online platform focused on making the company a great place to work for its more than 65,000 employees spread out across the region.

Company: Hyatt Hotels Corporation
Date: Jan. 1 to Dec. 31, 2014

Chicago-based Hyatt Hotels has always prided itself on its food-and-beverage (F&B) programs, and after a few years of flat banquet and catering wine sales, it decided to create a seasonal wine promotion and incentive program to educate and excite its managers and guests, as well as drive revenues at the local property level. To do that, it worked with F&B agency MarkeTeam Inc. to create a 'Party With a Purpose' virtual wine-tasting event that would incorporate training and education with incentives at local properties.