by Andrea Doyle | October 15, 2018
Incentive programs often require a planner to wear many different hats: motivator, negotiator, event designer, risk manager, travel expert, tour guide and more. And these numerous responsibilities mean an often complicated list of to-dos when designing and implementing a program. 

"It's easy to forget that an incentive program is not just about the unforgettable travel experience or the highly prized merchandise reward," says Susan Adams, vice president of engagement, Next Level Performance. "The program begins much earlier, often as much as 18 months in advance, with the planning and communications that inspire employees and channel partners to reach a little higher every day throughout the qualification period." 

Incentive asked Adams as well as Valerie Bihet, owner of VIBE Agency, to offer up their personal checklists for running a successful incentive program. Here, Adams offers a few of her best practices to ensure that the program has the greatest chance of success every step along the way.

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