In July, Incentive
hosted its 14th annual roundtable of industry leaders to discuss all manner of issues affecting the incentive industry. The twelve leaders were drawn from a variety of segments of the industry, and over the course of a day they analyzed and debated a wide range of topics. The annual roundtable will culminate with the forthcoming cover story of Incentive's September/October issue.Incentive
held brief one-on-one video interviews with all the participants, gauging how they felt about the current state of the incentive industry and where they see it going. In the run-up to the September/October feature story, Incentive will present a new video of each participant every week.
This week, Martin Hood, Vice President, Channel Partnership, CashStar, talks about the future of plastic and digital gift cards and how incentive program winners are using them.