by Leo Jakobson | October 11, 2016

In July, Incentive hosted its 15th Annual Industry Roundtable, bringing together a dozen leaders from all segments of the motivation industry to discuss the many issues influencing and affecting the incentive business.

In this video, Roundtable participant Janet Traphagen, president of Creative Group, Inc., and chair of the Incentive Research Foundation, discusses a strong incentive industry and how awards can be commoditized -- but creativity cannot.

The Industry Roundtable is the cover story of Incentive's September/October issue.