by Andrea Doyle | July 21, 2016

Go Big and Go Home
Bose noise-cancelling headphones hit the sweet spot for incentive awards, particularly for salespeople and executives who are frequently on the road. Highly coveted but a little pricey to buy yourself without serious thought, the over-ear, on-ear, and in-ear Bose QuietComfort line is a perennial top redeemer in incentive merchandise programs of all types. But there are plenty of other Bose products, from small but powerful portable Bluetooth speakers to large, home surround-sound packages.


The Bose Event Experience includes
gifts to match every budget

All of them can be incorporated into an on-site Bose Event Experience, says Patrick Corley, vice president of event experiences for Incentive Concepts, a St. Louis-based supplier of incentive merchandise. But while smaller items like headphones can be picked up on the spot, larger awards are best shipped directly to the recipients' homes.

At a recent convention, the Bose Event Experience team created several "man caves" in a ballroom, complete with leather couches and flat-screen TVs. "Everyone congregated here whenever they had free time," says Corley. "The last day, we asked each attendee which setup they liked the best, and where they would like it shipped."

Incentive Concepts will bring staff and customize these experiences to match the event, attendees, and budget. Another option is to give out Bose Event Cards, which allow recipients to go to a custom website on their return and choose an award from the array they saw during the incentive trip. Nor is this offering limited to Bose items.


A bike that is carefully fitted
to one's lifestyle offers
a desirable gifting experience

Incentive Concepts has done this with other items such as bicycles in partnership with Zane's Cycles for the new Trek Event Experience featuring mountain bikes, beach cruisers, fitness, or commuter bikes.

Attendees view and choose a bike by style and color, and are measured for the right frame size and setup. Then the bikes are shipped to their homes all assembled and sized, with just the handlebar and peddles to attach.

Another popular option is Signature Events' Custom Nike Design program. "It's a truly interactive experience, says Dan Walker, president of Signature Events. "Attendees are fitted properly with tennis shoes that they then get to design and customize" -- everything from the color of the uppers to the Nike Swoosh.