share
by Alex Palmer | August 27, 2014
Once employees dip their toes into the water of workplace wellness programs, there is a good chance they will jump in with both feet, new research finds. A report from Corporate Wellness 365 finds that 93 percent of workers who try a fitness activity at work are inspired to try others, while a third of workers (33 percent) continue their activities on a consistent basis.

The survey, which drew on responses from 1,078 North American workers, points to the value of providing a variety of entry points and activities for taking part in a wellness program. Almost nine out of 10 respondents (86 percent) said that trying a new fitness activity motivated them to continue on a consistent basis, while 93 percent said they would try other fitness classes or activities.

"The results of this new survey provide fresh evidence that employers need to offer a broader range of fitness/wellness activities," said Claudia Rimerman, senior vice president of Corporate Wellness 365, in a statement. She added that the data shows that when people try a variety of wellness activities, there is a high chance they will be inspired to try more.

But the research also found some weak points in current wellness offerings. Not only the fact that just a third of participants continued on a consistent basis, but also that while 64 percent of workers in a company-sponsored wellness program were likely to have received a free offer for a fitness or wellness program, workers at organizations not affiliated with any wellness program received these offers at almost the same level (56 percent).

The study also polled workers to select their "Top Productivity Killers," which wellness incentives could help to mitigate. The top eight were:

Overall fatigue (55 percent)
Job stress (52 percent)
Not enough time in a day to accomplish tasks (47 percent)
Poor sleep (45 percent)
Financial worries (36 percent)
Family stress (29 percent)
Management doesn't understand workload/stress levels (23 percent)
Recurring aches/pains/medical ailments (21 percent)