Employee recognition and engagement firm Rideau Inc.
has announced a new relationship with corporate culture experts Adrian Gostick and Chester Elton, New York Times
and Wall Street Journal
bestselling co-authors of "The Carrot Principle
Gostick and Elton run a consulting and training firm, The Culture Works
, that focuses on employee motivation and engagement. They have spoken frequently at incentive and recognition industry events, and are widely considered industry thought leaders.
Rideau is incorporating Gostick and Elton's heavily researched work into its training and education offerings, part of Rideau's Vistance platform, which provides comprehensive engagement, recognition, and incentive program strategy, management, analytics, and learning tools.
"Adrian and Chester's expertise in workforce motivation and engagement is second to none in the industry," said Peter Hart, CEO of Rideau. "I've known them both for many years, and collaborating with Adrian and Chester in this way is such a natural fit. We think like they do, and we both understand the importance the employee relationship has to the success of business today."
Gostick and Elton have authored eight books, including five building on The Carrot Principle
, as the well as All In
, about building corporate culture, and most recently, What Motivates Me
, designed to help readers tailor their work to their own motivators.
"Recognition, when done correctly, motivates employees and helps create a culture of engagement that drives business results," Gostick said. "A lot of managers simply do not know how to effectively motivate their employees. Many do not realize that they hold the power to create a culture that is conducive to high performance -- and that's where we come in."