by Alex Palmer | October 17, 2018

Choosing the right reward is key for the success of any incentive. But often overlooked is the importance of how the reward is presented to the recipient. A special presentation in front of the whole company makes a very different impact than an email notification that you qualified for an incentive award. Research has found that as much as half of an award experience relates to aspects outside of the reward itself. 

One of these aspects is how the reward is packaged. Especially as remote workers have become the norm, sending incentive rewards or communications directly to the homes or offices of recipients has become common. But how it arrives can result in very different responses. How does the way an award is sent to a person impact its perceived value? Hinda Incentives conducted a study into this specific question -- and got some surprising results. 

 

For this episode of Incentive: What Motivates, we spoke with Ric Neeley, director of marketing of Hinda Incentives, about this research and the broader questions of how presentation impacts an award's effectiveness -- and how it's possible to over-package an award. Listen on to find out.

Despite the adage, recipients tend to judge a book by its cover, so packaging a reward the right way can make the difference between a meaningful incentive and one that leaves them cold. The full results of Neeley's study can be found here.