by Alex Palmer | October 04, 2013
A new survey software program aims to give managers a more thorough and flexible tool for tracking employee performance and rewarding success. On Oct. 2, technology provider Qualtrics announced the launch of Qualtrics 360, which gathers in-depth employee data, and provides extensive reporting that can be scaled across a wide range of companies.

The new offering marks an extension of Qualtrics’ research solutions, which had previously served the academic and marketing sectors. The program is meant to provide an alternative to the annual employee reviews adopted by many large companies, offering more frequent and actionable information for the average worker.

“There are huge benefits around employees getting feedback very quickly,” said Danielle Wanderer, chief marketing officer for Qualtrics. “Employees can draw on that feedback and develop a plan from that information.”

She added that this immediate and frequent feedback is more essential than ever for the younger generation of workers, who “want to know ‘how am I doing against everyone else? How is my team doing? What can I do to improve my career?’” Qualtrics 360 allows administrators to run reports on the entire company, or to drill down to track the performance of individual departments, individual teams within departments, or specific employees.

All of this is intended to result in more consistent, relevant information for worker and manager to make decision about incentives, compensations, and goal setting. 

“It allows us to see how individuals have done quarter to quarter or month to month,” said Wanderer. “I may improve in some areas, or pick up different skills, etc. and Qualtrics 360 provides the context so you can see how you’ve been doing previously.”

Wanderer gave the example of Crate & Barrel, which recently signed on to the program. Previously using a paper-based review system, by shifting over to the digital Qualtrics system, they were able to streamline the process. The company managed a 97 percent on-time completion rate in its two-month review window and some managers reported reducing their time spent on assessments by 75 percent.