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Dittman Incentive Marketing's HOPE (Helping Others Persevere & Excel) Week, benefitting seven charities.
Millennials are more likely to join in their company's social responsibility programs if their peers participate, according to the results of a new report.
The Millennial Impact Report
, released in conjunction with national nonprofit event Millennial Impact Conference, found that workers in the Millennial generation (born between 1980 and 2000) are more likely to participate in corporate charity efforts if their co-workers are involved. Corporate social responsibility efforts play a substantial and growing role in a wide variety of employee engagement and incentive programs.
Almost half of respondents (46 percent) said they would be more likely to make a donation if a coworker encourages them to. This was far more than the portion (27 percent) of those who said they would be more likely to donate if a direct supervisor suggested that they do so, and more than twice the number (21 percent) who said the same of a CEO asking them to donate.
The report was created in collaboration with the entrepreneur consultancy Case Foundation and research firm Achieve.
"This year's report highlights the power of influence in the workplace and provides clear tips and recommendations for companies looking to more fully engage Millennials in volunteerism and corporate giving campaigns," said Jean Case, CEO of the Case Foundation, in a statement.
These findings add to last year's results, which spotlighted a shift in Millennial approaches to charitable giving, and focused specifically on the impact that others in the workplace have on these decisions.
The report also noted that 84 percent of Millennials made a donation in 2014, and 22 percent of those who gave said at least part of it was done through solicitation from an employer. Almost half (48 percent) of Millennials said they have donated to company-sponsored charity campaigns.
"We've studied nearly 35,000 Millennials through eight reports," said Derrick Feldmann, president of Achieve, in a statement. "This year's study helps companies better understand how Millennial employees engage with and respect their company management and how that corresponds with their overall corporate volunteering and donating practices."