by Leo Jakobson | November 06, 2017

10) Which of the following merchandise awards do you offer?
Apparel  58.3%
Appliances  11.7%
Books, music, movies  29.1%
Cameras  17.8%
Computers  18.7%
Cookware  11.7%
Crystal, tabletop  14.8%
Desktop, office accessories  34.8%
Electronics (under $100)  37.8%
Electronics ($100-$499)  28.3%
Electronics ($500-$999)  12.2%
Electronics (above $1,000)  7.4%
Food & beverage  48.3%  
Home furnishings  13.0%

Jewelry  18.3%

Leather goods 20.4%

Luggage   18.7%

Memorabilia 21.3%  

Outdoor, leisure equipment  17.4%

Plaques, trophies  37.0%

Sporting goods  21.7%

Tools  15.7% Toys, games  16.5%

Watches, clocks  24.8%

Writing instruments  32.6%



11) How important is the brand name of the award product?
Very important  24.9%

Somewhat important  49.4%

Not at all important  25.7%



12) What other factors influence your merchandise selection?
Program goals  36.6%

Popular trends  35.4%

Price point  64.6%

Perceived value  50.6%

Audience demographics  29.2%

Ease of fulfillment  31.3%

Other  2.1%



13) Who handles your merchandise program?
C-Suite (CEO, COO, CMO, etc.)  35.6%

Sales vice president  3.7%

Sales manager  7.8%

Marketing vice president  5.5%

Marketing manager  18.7%

HR vice president  3.2%

HR manager  9.1%

Office manager  16.4%



14) How do you purchase merchandise awards?
Print catalog  36.4%

Manufacturers' special markets department  14.8%

Manufacturers' representative/distributor  25.8%

Reseller  12.3%

Online  57.2%

Promo product / ad specialty distributor  38.6%

Retailer  22.5%


15) Do you use merchandise in your travel programs?
Yes  35.8%
No  64.2%



16) Do you plan to replace any of your incentive travel programs with merchandise rewards in 2017?
Yes  15.4%
No  84.6%



17) Why do you plan to replace some or all of your incentive travel programs with merchandise rewards in 2017?
Budget Constraints  54.3%

Management's safety/security concerns  25.7%

Attendees' safety/security concerns  11.4%

Avoid bad publicity/public perception issues  8.6%



18) Do you plan to replace any of your merchandise rewards with incentive travel programs in 2017?
Yes  12.9%
No  87.1%



19) Why do you plan to replace some or all of your merchandise rewards with incentive travel programs in 2017?
Increased Budgets  51.7%

Management's travel safety/ security concerns decreasing  20.7%

Participants' travel safety/ security concerns decreasing  13.8%

Publicity/ perception concerns decreasing  13.8%