by Terri Hardin | July 21, 2016

Say It with Tech


Mobile technology is proving
a valuable tool for the latest
generation of employee recognition

It may be a cliché to state a problem, then say, "There's an app for that." That doesn't mean it isn't true. Each of the organizations whose experts were interviewed for this story offers a tech answer for all the data mining, surveying, and tagging that goes into the backend of an incentive program.

"Achievers has invested in best-in-class mobile app technologies and innovations to unite employees and drive desired behaviors," says David Brennan, general manager of the Toronto office of Achievers. "The Achievers recognition and rewards platform is purposefully designed to be highly social, mobile, and interactive. In addition to our feature-rich mobile application, we incorporate recognizable social elements across the platform -- including our recognition newsfeed, ability to socially interact with recognitions through Likes, comments, or boosts, and the public leaderboards -- allowing the recognition to become that much more powerful, and to promote a shared corporate culture."

Rideau offers recognition applications that deliver a one-stop shop from strategy, design, and marketing to training, program management, and analysis. Its interface integrates with company data to set recognition birthday and service reminders; track earned points and redeemed rewards to allow employees to choose rewards, nominate employees for awards; and customize certificates, cards, and other reward elements. Peter Hart, CEO of Rideau Recognition Solutions, uses his company's technology: "I can recognize somebody with an e-card, and it doesn't matter if he's working here in the Montreal head office or our New York office or New York distribution office. You have technology that makes them feel part of the team."

The Globoforce Mobile app provides a complete mobile peer-recognition experience on a mobile device. In addition, the company creates global employee recognition programs for clients like The Hershey Company, with its more than 22,000 employees in 17 different countries. "Hershey wanted to offer peer-to-peer recognition, provide mobile access, and offer a standardized experience for all employees that allowed for worldwide recognition," says Irvine. As a result of the program in 2015 the SMILES program (the name Hershey chose) achieved 81 percent of recognition across different countries, and employee engagement scores increased 11 percent.

The ITA Group (which also says it has invented a science called Motivology) has over 20 unique recognition programs all consolidated on one platform, says Rob Danna, senior vice president of sales and marketing for ITA Group. "Today, many workers have 25 log-ons for their initiatives and no clue where to turn if anything goes wrong," he says. "Recognition systems should not compete with your intranet. They need to be an app hanging off your intranet. And they need to be consolidated in one place."

In fact, Danna offered an insight into his own best practices at work: "In the morning, I open up our intranet to learn about what is going on, then I click on Strive5, our consolidated recognition system, to see what I can do today to align with the organization.

"Today we're offering sign-ups for weekend volunteers and offering new e-learning courses. If I do an interview with Incentive magazine, I'll earn 50 points! Talk about loyalty and alignment."