by Leo Jakobson | July 13, 2018
When designing an incentive program, there are many steps that come before selecting the rewards that will be used to motivate employees and channel partners to give their all and push their performance and the company's results to the next level. You have to set goals and figure out how to measure them. You have to create rules that push your participants to reach those goals while making them attainable. You have to communicate those goals and rules so that they are not only understandable, but engaging as well.

But when that's all done, you do have to choose rewards that are so desirable that participants are not just willing but eager to make that extra call, work that extra hour, do what it takes to earn that reward.

So, how do you make sure the rewards you are offering are that desirable?

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