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by Alex Palmer | May 11, 2015
Healthcare-oriented companies now have additional tools for worker engagement at their disposal. The research and performance improvement firm Avatar Solutions has announced the creation of a new Engagement Services Division, focused on offering physician and hospital clients more in-depth consultation as they seek to engage patients and customers.

The Lake Mary, FL-based firm has for more than 30 years specialized in research, providing clients with employee and/or physician engagement surveys, patient satisfaction surveys, and regulatory surveys based on the Consumer Assessment of Healthcare Providers and Systems program (CAHPS). This includes the company's "Sweet 16 Employee Engagement Survey" measuring workers' recognition level and the organization's effectiveness, as well as patient questionnaires looking at service-specific areas such as the quality of radiology or the emergency department admission.

But the new Engagement Services Division aims to go expand the company's offerings beyond measurement. It will provide clients with customizable advisory services, which will incorporate Avatar's data-mining capabilities to provide clients with actionable advice and strategies.

The new division will be overseen by Avatar Solutions' new vice presidents of engagement services, Marty Wright and Carter Ahl.

"Avatar's focus on the linkages among patient experience, employee engagement, and physician engagement allows us to provide truly holistic insights that others cannot," Wright said in a statement. "Healthcare organizations nationwide are not looking at their data in silos, so why would we?" 

The new division will provide such consultation services as identifying ways to encourage or review the effectiveness of a particular organizational or worker behavior, helping interpret results, and providing specific recommendations for improvement. The division will also offer comprehensive online analytics training for clients.

Wright added that the Engagement Services Division offers the company a way to "break out of the industry mold of providing improvement suggestions focused solely on one discipline" and instead lets it provide a broader array of services across departments.