8th Annual Motivation Masters Award Finalists: Corporate Social Responsibility
A lot of companies talk a big game when it comes to CSR, but some really walk-the-walk. Here's one program that does just that.
1. Frontier Communications/Spear One
Jan. 1, 2013 to March 1, 2016
Spear One designed on behalf of Allen, TX-based Frontier Communications the Great Frontier Donate, a customer-referral incentive with a feel-good corporate social responsibility twist. Once an eligible community organization was enrolled on the Great Frontier Donate website, the organization, its fundraisers, and Frontier customers received fund-raising materials that included a marketing flyer with custom images about the organization's mission, along with Frontier products, a web banner graphic, customizable postcards, special program telephone number, and a charity tracking code.