Loyalty program provider Maritz Motivation Solutions has partnered with TPG Rewards, Inc., a receipt capture provider in the consumer promotional rewards and technology space, to allow marketers to engage and build loyalty with customers at the point of sale through customers' mobile devices.
"Until now, many brands have been limited in their loyalty behavior tracking due to the cost and complexity of integrating with point-of-sale systems," says Barry Kirk, vice president of loyalty solutions for Maritz Motivation Solutions. "Mobile receipt capture allows retail, consumer packaged goods (CPG) marketers and B2B marketers to overcome that barrier using a technology consumers are very comfortable with -- their smart phones."
Receipt capture allows consumers to easily get credit for purchases no matter how they pay, simply by snapping a photo of their receipt and emailing or texting that photo for credit. It also enables marketers to engage those customers in real-time with targeted messaging, while also tracking customer behavior that couldn't be tracked before.
"We developed the original receipt-scanning platform in the marketplace because our clients saw a need for instant consumer gratification. Consumers no longer wanted to participate in promotions that required them to mail in their proofs of purchase, along with a mail-in form and then wait six to eight weeks to receive their reward. Our platform utilizes the scanner in every consumer's pocket, their mobile phone," explains John Galinos, president and CEO of TPG Rewards.
With most people possessing a mobile device -- the number of mobile phone users in the world is expected to pass the five billion mark by 2019, according to research company Statista -- receipt capture via smartphone is a natural and easy process for many consumers.
"This partnership is all about meeting loyalty consumers where they are, and increasingly that means connecting via the mobile channel. With TPG receipt capture technology integrated with our LoyaltyNext platform, we remove the friction between the purchase and the earning of points. It's a win-win for both the customer and the brand," said Kirk.