Consumer

Supreme Court to Hear Case on Alleged Loyalty Program Abuse

by Alex Palmer | May 31, 2013
Case between an airline loyalty club member and Delta raises eyebrows across the incentive industry.

Maritz Finds Consumers Eager to Expand Loyalty Memberships

by Alex Palmer | May 16, 2013
Consumers' wallets and purses may be bursting with loyalty club membership cards, but they believe there is room for plenty more, according to new research.

Barbara's Launches Puffin Conservation Incentive Campaign

by Alex Palmer | May 07, 2013
A new consumer incentive campaign from wholesome snack and cereal brand Barbara’s offers shoppers prizes with an environmental twist.

Forum Study: Engaged Employees Spur Higher Customer Spend

by Alex Palmer | October 09, 2012
The level of employee motivation has a direct, positive impact on how much customers spend at a company says a new study.

Study: Loyalty Lacking in Mobile Customers

by Alex Palmer | September 10, 2012
Mobile carriers need to do more to retain customers, a new study suggests.

NGO Taps Students to Help Raise Concern for Domestic Violence

by Alex Palmer | August 21, 2012
A four-day "Think In" generates social media conversation between students and the public at large.

A New Kind of Customer Loyalty Program: Omnichannel Loyalty

by Deanna Ting | August 19, 2012
Customer loyalty and retention agency Kobie Marketing outlines a new strategy for fostering customer loyalty and retention.

Turkish Airlines - Going for the Gold

by Deanna Ting | August 16, 2012
Turkish Airlines' innovative London Olympics QR Code campaign encourages consumers to scan, scavenge, and win a free trip.

W Hotels and Intel Launch Cinematic Contest

by Alex Palmer | August 13, 2012
Four Stories Film Series invites aspiring filmmakers to film at W properties.

Customer Retention, Engagement Remain Top Challenges for 2012

by Mark Johnson | January 23, 2012
Trends like gamification and social referrals of products and services will be two top influencers of loyalty marketing this year.

Case Study: Dairy Queen Uses Social Incentives to Boost Fanbase

by Alex Palmer | January 19, 2012
Using targeted consumer incentives, Dairy Queen was able to massively grow its customer fan club and encourage customer loyalty over the long term.

5 Quick Tips for a Successful Holiday Online Marketing Campaign

November 02, 2011
Silverpop, a provider of email marketing and automation tools, suggests adding some new twists to traditional holiday marketing initiatives this year.
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