Consumer

Driving In Business: Test Drive Incentives Spur Sales

by William Ng | June 07, 2011
Test drives incented with merchandise, gift cards, and prepaid spend cards have become a staple in consumer auto marketing.

Gamification Takes Off

by William Ng | April 05, 2011
Fanatical devotion to social network games has not gone unnoticed by loyalty marketers.

Badgeville 'Gamifies' Loyalty

by Donna M. Airoldi | March 21, 2011
This new loyalty software company is using social gaming techniques to reward online users with real-time achievements.

11 Key Customer Loyalty Trends for 2011

November 16, 2010
Loyalty 360--The Loyalty Marketer's Association shares insights for how best to engage customers in the coming year.

Promotional Products Exceed Traditional Advertising for Value

by Donna M. Airoldi | November 09, 2010
Updated ASI study shows specialty advertising remains top cost-effective ad medium.