November 02, 2011
The holiday season is quickly approaching, and marketers are once again facing some obstacles on how to better position their products and reach the right consumers at the right time. To  freshen up your campaign and really maximize revenue, we at Silverpop suggest adding some new twists to traditional holiday marketing initiatives.

Holiday Tradition #1: Use web tracking after opt-in to increase relevance.
The Twist: Track behavior before the opt-in and engage new customers from the very start.

Holiday Tradition #2: Greet new subscribers with a welcome email.
The Twist: Put them in a holiday-specific welcome program.

Holiday Tradition #3: Send a single cart recovery email a few days after abandonment.
The Twist: Send multipart cart recovery campaigns, with the first email arriving within 24 hours of abandonment.

Holiday Tradition #4: Place social-sharing links in emails.
The Twist: Get "mocial" with campaigns. which mix mobile, social, local, and email.

Holiday Tradition #5: Send a branded transactional receipt immediately after purchase.
The Twist: Follow up with automated post-purchase messages to upsell, cross-sell, or enhance customer experience.

Silverpop, with operations in North America, the United Kingdom, Germany, and Australia, provides email marketing software and marketing automation tools. Its products are designed for marketing departments across a variety of industries looking to increase revenue, improve ROI, and operate more efficiently. For more, visit