by Jennifer Lumba | July 08, 2013
Suddenly, Facebook fatigue is real. A recent study of teen usage from Pew and Harvard's Berkman Center found that people are turning to Twitter in greater numbers. Anonymity -- Twitter doesn't force users to reveal who they are -- may have something to do with it.

Workers can likely sympathize. Enough adults have quit Facebook that there's now an official "Quit Facebook Day." More than 11,000 former users have commented at the movement's site, which first sprung up in 2010. Another 40,000 are said to have quit the social network completely due to privacy concerns.

Chances are, some of these naysayers are working for your organization right now. That's a serious problem when social media can be the most efficient mechanism for raising awareness. How to turn them around? Here are 10 ideas:

1. Acknowledge Legitimate Objections
Don't ignore the complainers. Document what they don't like about social media. Can you take simple steps to address issues? If so, don't wait. Act. For the rest, set aside what¹s legitimate and toss the rest.

2. Offer Training 
What makes for a legitimate objection? How about lack of understanding? Most naysayers don¹t understand what they're refusing to adopt. Create courses that emphasize best practices in personal use of social media.

3. Don't Indoctrinate! 
Once you've taught the basics of social media, allow newly-graduated workers to experiment. Prohibit only those actions that would spur liability or cause trouble for customers. Highlight best practices.

4. Unleash Your Champions
Naysayers are always going to be more likely to listen to peers than superiors. Pair your most seasoned and successful social media users with skeptics.

5. Reward Conversions
Teaching takes a lot of time and your top social media users aren¹t likely to be professional trainers. Offer meaningful rewards to those who take the time to help their skittish peers get comfortable after a certain number of conversions. Recognizing these individual efforts will create a positive environment which extends well beyond the wall of your social community.

6. Adopt Meaningful Incentives
Link incentives based on social media success. Make targets clear and measurable; skeptics need to see exactly what they might be missing out on. Advertise earners via a corporate newsletter.

7. Embrace Social Tools
Apply peer pressure by giving all workers access to the technology. Use social media tools to conduct meetings and collaborate on projects. Naysayers will soon see the practical benefits of boarding the bandwagon.

8. Create a Contest
Mix in positive incentives to push them over the top, such as a contest. Grant small awards to those who post the most information about a new product and answer the most customer questions coming in over social media.

9. Ensure Some Measure of Privacy
Social media scares some workers. They¹ve heard the horror stories, and they're loath to put themselves "out there." Devise a mechanism that allows workers who prize privacy to remain anonymous on public networks while enjoying the collaborative benefits of private forums.

10. Recognize!
Be quick with praise when it's deserved. Seek out opportunities to recognize changes in behavior and then broadcast your pride over social media so that peers can join in the virtual clapping.

Changing minds is never easy. Make the process easier by helping naysayers to see the tangible benefits of switching their point of view.

Jennifer Lumba is the chief marketing officer of Rideau Recognition Solutions. Built on state-of-the-art technology, Rideau’s employee recognition and customer loyalty programs change the way companies recognize employee service and achievement, reward individual and team performance, strengthen customer relationships, and create brand loyalty. Lumba can be reached at [email protected]